A senior product designer crafting intuitive, delightful experiences that drive growth. Obsessed with innovative solutions, where animation sparks joy and design fosters connection.  Currently @Zynga, previously @Fandango.

Hello hello! I'm Val ◡̈

01.

HPPS: Play Panel Redesign | Zynga

JAN 2024 – CURRENT

Redesigning the information architecture to revitalize user experience and improve reinforcement of progress on events and systems.

02.

HPPS: Special Delivery | Zynga

SEP 2022 – APR 2023

Ideated, designed and shipped new content to reinvigorate motivation, increasing engagement by 10% and revenue by 19%.

03.

Words with Friends | Zynga

JUN 2021 – AUG 2022

Designed a service for 290K+ VIP users to communicate with our team at Words with Friends. Established a new concept that allowed exciting marketing partnerships with celebrities and brands, attracting 1.2M+ engaged users.

04.

In-Development Game | Zynga

FEB 2021 – MAY 2021

One of three designers to build a new game until launch.

05.

Game of Thrones
Slots | Zynga

AUG 2020 – JAN 2021

Led revenue-lifting feature of 10% in the form of a boss battle from conception to completion.

06.

Fandango

JUN 19 – AUG 2020

Improved the advance ticket buying experience before the next blockbuster.

Other Cool Stuff