HPPS: Play Panel Redesign | Zynga
Harry Potter: Puzzles & Spells is a match-3 puzzle game set in the Wizarding World. It has received the Editor's Choice award on the iOS App Store for the past two years.
Project Goal: Redesigning the Play Panel for players to effortlessly navigate events and focus their efforts, creating a more rewarding user experience. Boost player engagement by enhancing clarity, variety, and satisfaction.
App flow improvements,
Information Architecture
Jan 2024 – Current
Current Design
UI/UX was designed at a time with far less features: players are aging out of the game which is starting to feel dated and static. This case study focuses on information architecture improvements to enhance player clarity and progress tracking. Key objectives included:
1. Centralized Player Goals: The Play Panel was restructured to consolidate player goals and progress, reducing confusion and helping players focus their efforts effectively.
2. Enhanced Event Messaging: Messaging around events was improved to provide clearer guidance, resulting in increased player satisfaction and engagement.
3. Streamlined Communication: Progress and goals were communicated more effectively throughout gameplay, creating a more cohesive user experience.
4. Consistency in Messaging: Consistency in event messaging and ranking information was prioritized to minimize confusion and reinforce player understanding.
5. Future-Proofed UI Design: The user interface was optimized for current and future features, aligning with the game’s long-term vision and addressing the outdated feel of the existing design.
By addressing these critical areas, the redesign not only revitalized the user experience but also aimed to retain an aging player base by creating a more dynamic and engaging environment.
We need to focus all our efforts in perfecting this experience while aligning with our game's pillars: satisfaction, variety and clarity.
